Business Overview
The Company and its subsidiaries had 3 completed developments: Ficus Lane project, Saladaeng Residences project and MahaNakhon project. As of December 31st, 2018, the Company and its subsidiaries has 3 on-going developments: MahaSamutr, Nimit Langsuan, as well as Windshell Naradhiwas projects. The summary of all the projects are as follows:
Project | Location | Type of project | No. of unit | Construction Period |
Completed Projects: | ||||
1. Ficus Lane | Sukhumvit 44/1 Road | Condominium | 70 residences | 2004-2006 |
2. Saladaeng Residences | Saladaeng Soi 1, Silom Road | Condominium | 132 residences | 2008-2011 |
3. MahaNakhon *: The Ritz-Carlton Residences, Bangkok | NaradhiwasRajanakarin Road | Mixed-use Super luxury residences | 209 residences | 2011 - 2018 |
Developing Projects: | ||||
1. MahaSamutr: | Soi 112 Hua-Hin district, Prachuabkhirikhan province | Luxury resort-style villas and luxurious private club | - | 2013-2018 (some parts to be finished in 2016) |
1.1 Luxury Villa |
Luxury resort-style villas | 80 villas | 2013-2018 | |
1.2 Country Club |
Luxurious Country Club | - | 2013-2019 | |
2. Nimit Langsuan | Langsuan Road | Super luxury condominium | 176 residences | 2016-2019 |
3. Windshell Naradhiwas | Naradhiwas-Rajanakarin Road | Super luxury condominium | 36 residences | 2016-2019 |
The main target group for the Company’s real estate development is high purchasing power Thais and foreigners seeking leading quality, prime locations and design-driven functionality. Given this respect, the Company considers and sets the selling price per square meter appropriate for each project based on location and project concept.
The target audience for gourmet food and beverage business under DEAN & DELUCA brand are quality conscious consumers wanting premium gourmet food and beverages as well as a fine range of specialty items including artisanal packaged foods, confectionery, culinary ingredients, homeware products and kitchen utensils. DEAN & DELUCA is operated by the Company under 6 subsidiaries, and 1 joint venture company:
Subsidiaries | by | Type of Business | Started since |
1. Dean & DeLuca Inc. (USA) | Company | Premium supermarket and gourmet food and beverage in the USA | December, 2014 (since acquired) |
2. Dean & DeLuca Asia (Thailand) Co., Ltd. | Company | Gourmet food and beverage restaurant/ café including premium gourmet market in Thailand including 2 stores in Suvarnabhumi Airport | April, 2015 (since acquired) January & August, 2017 for Suvarnabhumi Airport |
3. Dean & DeLuca Café Japan Co., Ltd. | Dean & DeLuca Japan Co., Ltd. (DDJ) (50%) | Premium supermarket and gourmet food and beverage in Japan | March, 2016 (since the joint venture agreement) |
4. Dean & DeLuca Airport Co., Ltd. | Shareholding by Dean & DeLuca (Thailand) Co., Ltd. (100%) | In the process of liquidation with the Revenue Department after entire business transfer to Dean & DeLuca Asia (Thailand) Co., Ltd. | January, 2017 (since registered a subsidiary) |
5. DEAN & DELUCA ASIA (SINGAPORE) PTE. LTD. | Dean & DeLuca Asia (Thailand) Co., Ltd. | Hold Asia and Pacific master franchise license | August, 2018 |
6. Dean & DeLuca China (HK) Co., Limited | Dean & DeLuca Asia (Thailand) Co., Ltd. | A franchise business holding the master franchise of market and cafes in China | August, 2018 |
7. Dean & DeLuca Consumer China (HK) Co., Limited | Dean & DeLuca Asia (Thailand) Co., Ltd. | A franchise business holding the franchise of consumer products in China | August, 2018 |