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Business Overview

The Company and its subsidiaries had 3 completed developments: Ficus Lane project, Saladaeng Residences project and MahaNakhon project. As of December 31st, 2018, the Company and its subsidiaries has 3 on-going developments: MahaSamutr, Nimit Langsuan, as well as Windshell Naradhiwas projects. The summary of all the projects are as follows:

Project Location Type of project No. of unit Construction Period
Completed Projects:        
1. Ficus Lane Sukhumvit 44/1 Road Condominium 70 residences 2004-2006
2. Saladaeng Residences Saladaeng Soi 1, Silom Road Condominium 132 residences 2008-2011
3. MahaNakhon *: The Ritz-Carlton Residences, Bangkok NaradhiwasRajanakarin Road Mixed-use Super luxury residences 209 residences 2011 - 2018
Developing Projects:        
1. MahaSamutr: Soi 112 Hua-Hin district, Prachuabkhirikhan province Luxury resort-style villas and luxurious private club - 2013-2018 (some parts to be finished in 2016)
1.1
Luxury Villa
  Luxury resort-style villas 80 villas 2013-2018
1.2
Country Club
  Luxurious Country Club - 2013-2019
2. Nimit Langsuan Langsuan Road Super luxury condominium 176 residences 2016-2019
3. Windshell Naradhiwas Naradhiwas-Rajanakarin Road Super luxury condominium 36 residences 2016-2019

The main target group for the Company’s real estate development is high purchasing power Thais and foreigners seeking leading quality, prime locations and design-driven functionality. Given this respect, the Company considers and sets the selling price per square meter appropriate for each project based on location and project concept.

The target audience for gourmet food and beverage business under DEAN & DELUCA brand are quality conscious consumers wanting premium gourmet food and beverages as well as a fine range of specialty items including artisanal packaged foods, confectionery, culinary ingredients, homeware products and kitchen utensils. DEAN & DELUCA is operated by the Company under 6 subsidiaries, and 1 joint venture company:

Subsidiaries by Type of Business Started since
1. Dean & DeLuca Inc. (USA) Company Premium supermarket and gourmet food and beverage in the USA December, 2014
(since acquired)
2. Dean & DeLuca Asia (Thailand) Co., Ltd. Company Gourmet food and beverage restaurant/ café including premium gourmet market in Thailand including 2 stores in Suvarnabhumi Airport April, 2015
(since acquired)
January & August, 2017
for Suvarnabhumi Airport
3. Dean & DeLuca Café Japan Co., Ltd. Dean & DeLuca Japan Co., Ltd. (DDJ) (50%) Premium supermarket and gourmet food and beverage in Japan March, 2016
(since the joint venture agreement)
4. Dean & DeLuca Airport Co., Ltd. Shareholding by Dean & DeLuca (Thailand) Co., Ltd. (100%) In the process of liquidation with the Revenue Department after entire business transfer to Dean & DeLuca Asia (Thailand) Co., Ltd. January, 2017
(since registered a subsidiary)
5. DEAN & DELUCA ASIA (SINGAPORE) PTE. LTD. Dean & DeLuca Asia (Thailand) Co., Ltd. Hold Asia and Pacific master franchise license August, 2018
6. Dean & DeLuca China (HK) Co., Limited Dean & DeLuca Asia (Thailand) Co., Ltd. A franchise business holding the master franchise of market and cafes in China August, 2018
7. Dean & DeLuca Consumer China (HK) Co., Limited Dean & DeLuca Asia (Thailand) Co., Ltd. A franchise business holding the franchise of consumer products in China August, 2018